Tuesday, 17 April 2012

Evaluation Question 3

What have you learnt from your audience feedback?
To answer this question I decided that I would ask a random group of people aged between 15 -19 from my school questions about all three products to learn there feedback and what they really think about the products. The questions I will be asking them are:
-Which of the three products were your favourite? Why?
-What was your favourite part of the trailer? Why?
-What was your least favourite part of the trailer? Why?
-Do all the products have a clear link with each other? How?
-Would you say you were the right target audience for the products? Why?
By asking these 5 questions it covers all aspects of the products and I get negatives and positives.

From the film above I have found out that the only negative parts of the trailer were that in the field as they did not understand why it was so quite for so long and believed there needed to be dialogue over the top to explain. Apart from that I am very pleased with the outcome of the feedback as they enjoyed the rest of the trailer, especially that of the staircase and 'Lily' in the cupboard.
I am also very pleased that all three products link well together as that was my main worry. However because the magazine and poster have photos from actual clips in the trailer and the colours, especially red, they link together very well and were impressed with the three products.


Other ways I got feedback was by putting the trailer on Facebook and gaining comments on it. I have already done a post earlier on this and this link will take you directly there:
http://www.katelongley2.blogspot.co.uk/2012/03/not-finsihedfeedback-for-final-trialer.html
From it you can easily see that the majority of people really enjoyed the stairs scene as well and one person was even scared from the trailer! Which we thought was great news!


The other way I have gained Feedback is by simply asking people what they thought of the product. I asked my mum, dad and close friend what they thought (and to tell me truthfully) and they said:
Dad
"Thought the film was funny as I was in it. But seriously, maybe a little out of focus but when watched but on YouTube it was much clearer. Saw with the lights out and it did make me jump once. Poster is me so cannot say too much except great legs. Magazine cover I feel is convincing."
Mum
"The trailer is very professional - the only part I thought could be improved was the conversation between Kate and Jeni.  Georgie was great in the cupboard and that was an extremely effective part of the trailer - gave me the chills!  I preferred the poster to the magazine cover - sometimes less is more but both documents give a good feel of what the film is all about and that it will not be comfortable watching."
Dean
"I think the magazine cover looks very professional and well designed. The poster is a bit basic but still effective. I watched you film the trailer and I'm really impressed with how it turned out, definitely had me scared once or twice!"

I also asked my media teachers what they thought about all three products as they would be the best people to ask as they would be very honest about all three products:
"The movie is quiet scary and that is no small feat. But I don't like the part where there is a conversation.  The poster is great fun. The magazine is the weakest of the three but still has relative merit".

"Right…..
I really like the choice of music to set the scene and create the atmosphere. The contrast of day and night works to highlight time periods and I am very aware there is a presence in the woods who really shouldn’t be there!
Georgina is a very convincing actress and the scenes we see of her ‘locked up’ or ‘seized’ have the right balance lighting wise. She is half in shadow and the gag in her mouth and ropes around her wrists add to the scene. The scream at the end is quite chilling and leave the audience with a cliffhanger; we are intrigued what happens to her or if the other girls featured will be ‘seized’ too.
For me, the shadow on the stairs and the pace the person climbs the stairs further builds the tension. You have used the legs in the poster again highlighting the fact that s/he is an unknown menace. Georgina is the main focus of the magazine and the fact that you have chosen these two striking images hook the audience in.
Finally, I would be too scared to see the actual film as I am a complete wimp when it comes to horror movies but this proves your trailer is successful in establishing a genre as well as having an impact on its audience.
Well done!"


From all of the feedback gathered from a varied audience of all ages I gained a lot more positives than negatives. Although looking back there are things that could have been done to make the trailer much better (such as adding different clips in the talking scene or re-arranging the clips so it would make more sense) overall the feedback was good and people seemed to be very pleased with the overall results of all three products

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