Target audience

To make a product the target audience needs to be established at the very start, this is so the products can be made to fit. For our target audience we are going for mid to old teenagers (aged 15-19). This is mainly because we, ourselves are in this age boundary (17/18) so we would know what we would like the see in the cinema making it easier for us to design aspects of the poster and magazine and also what to put in the trailer.